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PMU-B Panel“Frontier SHA to Soft Power Industries”Advancing Social Sciences, Humanities, and Arts for Thailand’s Soft Power


PMU-B hosts the academic panel discussion“Frontier SHA toward Thailand Soft Power Industries: Advancing Research in Social Sciences, Humanities, and the Arts to Drive the Thai Creative Economy”

This forum aims to highlight the importance of Social Sciences, Humanities, and the Arts (SHA) research in fostering Thailand’s Soft Power. By connecting academic research with cultural industries—including film, fashion, festivals, and other creative sectors—the discussion explores how SHA-driven knowledge can contribute to sustainable national development, cultural identity, and global influence.

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📅 On Wednesday, December 13, 2023

🕗 08:15 AM – 12:00 PM (Thailand Time)

📺 Watch the live broadcast via PMU-B Facebook page:👉 https://www.facebook.com/PMUBTHAILAND


🎤 Featuring:

  • Professor Dr. Sompong Klainongsuang (Director, Program Management Unit for Human Resources and Institutional Development, Research and Innovation (PMU-B) )

  • Ms. Kamonnat Ongwannadee (Member, Subcommittee on National Soft Power Development – Fashion Sector)

  • Mr. Sirisak Khotchapatcharin (Vice President, Federation of National Film Associations of Thailand)

  • Mr. Prachya Pinkaew (Renowned Film Director)

  • Ms. Charm Osathanond (Miss Thailand Universe 2006)

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