PMU-B prepares to support the development of high-potential talent to build a complete and systematic Soft Power ecosystem in Thailand.

PMU-B prepares to support the development of high-potential talent to build a complete and systematic Soft Power ecosystem in Thailand.

Led by Ms. Jaturaporn Chokphukhiow, Director of the PMU-B Cluster Coordination Office and Chair of the Frontier Research Coordination Committee in Social Sciences, Humanities, Arts (SHA), and AI/Coding,collaborated with Assoc. Prof. Dr. Isra Kanjak, Dean of the Faculty of Education, and Asst. Prof. Dr. Burin Plengdeesakul, Dean of the Faculty of Fine and Applied Arts, Khon Kaen University.

Together, they initiated a strategic and integrated planning process to establish a nationwide consortium, involving universities across the country and private sector partners, in preparation for the founding of the Thailand Soft Power Academy—a platform for advancing human capital and frontier research in Thailand.

As a first step, PMU-B Cluster has launched a small-scale demonstration project, or feasibility study, in collaboration with the two faculties and selected private sector stakeholders. The goal is to define a development framework and implementation process for the Soft Power Academy, aiming to shape a sustainable social enterprise (SE) or business model that can be scaled up in the near future.

🧠💡 Next phase: PMU-B will organize a national brainstorming forum—coming soon! Stay tuned!

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